To emerge as a dynamic, progressive, excellent, financial institution of the country by providing premium products and services to the customers and supporting the attainment of the national goals for socio-economic development.
To stimulate economic growth of the country through consistant expansion by providing diversified products and sevices to all clints and to create a sound vibrant financial system with effective, efficient, and transparent operation and socially acceptable rate of profit for the shareholders.
Strategic objectives of The Farmers Bank Limited are to strive for achieving financial strength and growth, to improve of its capacity to meet the customer's increasing and dynamic banking needs in a demanding bussiness environment and to generate reasonable income for its shareholders, through increasing profitability, continuing international expantion, and hiring and retaining of qualified personnel. All these are encapsulated into national objective of attainment of prosperity in freedom for all citizens.
Long term fundamentals of the Bank's strategy for achieving its set objectives take account of :
Strengthening and maintaing the safety and efficiency of the banking system.
Continuous investment in network expansion and thus bringing quality banking services closer to citizens.
Strengthening trust of and partnerships with customers by focusing on the Bank's core values of quality
customer service, professionalism, teamwork and integrety.
Hiring professionals with a strong knowledge of banking bussiness and developing skills and expertise of its
Continuous investment and development of up to date and state of the art technology to increase operational
efficiency and promote implementation of the best practices in the industry.
SERVICE is the statement of our corporate philosophy. It signifies the principles that we stand for and exist by.
Being a Commercial bank means that we have a close relationship with our customers and the sectors in which they operate. We make it our business to understand the particular issues that they face on a day-to-day basis. Our Values include:
- We espouse open communication, diversity, integrity and teamwork.
We think about each other’s welfare.
We appraise high performance impact and excellence.
We provide products and services that do what they say they will and are relevant to our customers' needs.
We admit when we have made a mistake and strive hard to put it right.
We are customer centered.
We are close to and understand our customers' needs.
We focus on solutions and deliver on our promises.
We will deliver value for money products and services.
We will delight our customers.
FBL IS NOT ONLY A BANK, IT IS DEDICATED CORPORATE CITIZEN
Corporate Social Responsibility (CSR) holds one of the very important aspects of FBL. Being one of the corporate citizens of the country, FBL has always promoted social activities. Many activities that do a common good to the society have been undertaken by FBL in the past and this happens as FBL on an ongoing basis.